March 14th, 2007
Fashion Report From South By Southwest
Penned by
molly in
On The Street, Travel

photo by Scott Beale/Laughing Squid
I just returned from South By Southwest Interactive in Austin. Geek conferences aren’t known for fashion flair but a few trends stood out:
- Guys in hats, mostly fedoras and a few top hats. I am pleased.
- T-shirts with geek slogans that mix start-up branding and hipster irony. The Bloom Award for Best T-Shirt of SXSW goes to Consumating for “nice_tags,” modeled in the above photo by Marjorie Case. Runner-up: “Wearing My Twitter Shirt.”
- Girls in glasses.
- Free stickers applied to inappropriate places. Upcoming, indeed.
- If underwear are given away at a party, people will put them on over their pants. Again, I am pleased.
I am soooo disappointed. I really thought that boys with pink, flowered shirts would have made it on the list. I’ll try harder!