Runway: Jovovich-Hawk
This is first in a series about New York Fashion week.
I have copied two of my haircuts from Milla Jovovich, lifted them straight from the pages of Mademoiselle magazine, to great success. She has acted in two fantastic movies, Dazed And Confused and The Fifth Element. She has an interesting life story and is someone I would have over to dinner (if only she called). So Jovovich-Hawk, the line she founded with Carmen Hawk, was an easy first choice for my totally biased and not even scientific survey of New York Fashion Week.
Maybe it’s post Labor Day seasonal malign and I’ve been looking at wispy, granny-influenced clothes for months and maybe it’s because summer in San Francisco started only yesterday, but I’d like to see a bit more coverage. Strappy is the easy way out. Let’s see some shape — sleeves, neckline, collars, back accents.
While the prints are lovely, I’d like to see more color. There are too many beiges and dusty roses and general potpourri in this collection. The designs are strong enough for red, so why be shy?
But, oh! The models! They’re standing on white-clothed tables! I like it.
I also like that the designers are designing for themselves. It’s their style, they know it best and it works. This strategy built an empire for Donna Karan (speaking of, I adore this coat). Of course we’re going to want to buy their clothes, so long as they look like their clothes.
The polka-dot pieces are my favorites. Especially the assymetrical kimono blouse, which is shown over jeans with a bikini top. I’d wear it more modestly, as a wrap top and with expensive shoes and probably pearls.
[...] Jovovich-Hawk I’ve written about this design teampreviously. They’re true to their own personal style and with a great approach. They used to show their line in Milla Jovovich’s apartment. Now they use scene staging to create atmosphere. Models holding books and lounging in period furniture are nice touches. The clothes are gorgeous, very pretty and dressed up. They all have a retro feel without being true to any one era. And there are more polka dots to love. [...]
[...] the next Target GO International collection. I’ve written about my love of Jovovich-Hawk previously. They use vintage fabrics and retro styles and show their lines in alternative settings. For a [...]